Post by parverj9x10 on Feb 20, 2024 3:25:29 GMT -6
So your content decays over time after an initial growth period. As your traffic stabilizes and declines you may see this content as a failure . But you can do a lot to restore this flow or better yet trigger a new phase of growth. Updating old content is like buying from a second-hand store. You go in and look around to see what old items have potential and bring them back to life. In fact you can add more value than before. Content decay is something that you can easily incorporate into your content moderation workflow and process. In this guide you'll learn what content decay is, how to identify decaying pages, and strategies for improving them. We'll also cover how to build a so you can prevent major traffic losses in the future.
This way your content strategy will be both reactive and future-proof. What is Content Decay Content decay is when the performance of content begins to degrade. It can refer to a loss in organic traffic rankings or conversion rates. Usually this happens after an initial period of growth when growth levels off and then starts to decline over time. This decline may be sudden or gradual and Country Email List may occur for a complex series of reasons. What Causes Content Decay There is rarely a specific reason why your content is rotting. Many factors are at play most of the time. It is important to understand what caused the change before making any changes. This means you'll be able to develop a more informed plan of action.
Here are a few questions to ask yourself. Are my competitors publishing new content? Competitors publishing better content than you are a common reason why recessions happen. Google your target keywords to see who ranks higher than you. How are they different? Is their content more comprehensive or original? Do they cover other topics that you don't know about? Is my content fresh enough? Google rewards pages that reflect the current consensus of experts in your field. If you published a blog post providing medical advice years ago, the treatment of the disease may have changed. In their Quality Rating Guidelines Google mentions that high quality pages must provide accurate and up-to-date information. So they give priority to the pages in the search engine results page that provide the best information for the user query instead of years ago.
This way your content strategy will be both reactive and future-proof. What is Content Decay Content decay is when the performance of content begins to degrade. It can refer to a loss in organic traffic rankings or conversion rates. Usually this happens after an initial period of growth when growth levels off and then starts to decline over time. This decline may be sudden or gradual and Country Email List may occur for a complex series of reasons. What Causes Content Decay There is rarely a specific reason why your content is rotting. Many factors are at play most of the time. It is important to understand what caused the change before making any changes. This means you'll be able to develop a more informed plan of action.
Here are a few questions to ask yourself. Are my competitors publishing new content? Competitors publishing better content than you are a common reason why recessions happen. Google your target keywords to see who ranks higher than you. How are they different? Is their content more comprehensive or original? Do they cover other topics that you don't know about? Is my content fresh enough? Google rewards pages that reflect the current consensus of experts in your field. If you published a blog post providing medical advice years ago, the treatment of the disease may have changed. In their Quality Rating Guidelines Google mentions that high quality pages must provide accurate and up-to-date information. So they give priority to the pages in the search engine results page that provide the best information for the user query instead of years ago.